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Absolute Essentials of Digital Marketing
Alan Charlesworth你有多喜欢这本书?
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This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
年:
2020
出版:
1
出版社:
Routledge
语言:
english
页:
118
ISBN 10:
0367859203
ISBN 13:
9780367859206
系列:
Absolute Essentials of Business and Economics
文件:
PDF, 3.45 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2020
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