Uncommon sense, common nonsense: why some organisations consistently outperform others
Eccles Jules Go
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.
It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.
年:
2012
出版社:
Profile Books Ltd
语言:
english
ISBN 10:
1847658210
ISBN 13:
9781847658210
文件:
EPUB, 3.82 MB
IPFS:
,
english, 2012