An analysis of Pankaj Ghemawat’s Distance Still Matters :...

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An analysis of Pankaj Ghemawat’s Distance Still Matters : the Hard Reality of Global Expansion

Name: An analysis of Pankaj Ghemawat’s Distance Still Matters : the Hard Reality of Global Expansion
ISBN: 9781912453153

Alessandro Giuduci, Marianna Rolbina,

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"Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Distance Still Matters is considered a seminal work in international business literature. A major contribution to the globalization debate, and appears on the core reading list of most international business courses."--Provided by publisher.

年:

2018

出版:

First edition.

出版社:

Macat International, Routledge

语言:

english

ISBN 10:

1912453150

ISBN 13:

9781912453153