Effective e-mail marketing: the complete guide to creating...

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Business & Economics - Sales & Marketing
Effective e-mail marketing: the...

Effective e-mail marketing: the complete guide to creating successful campaigns

Name: Effective e-mail marketing: the complete guide to creating successful campaigns
ISBN: 9780814471470

Herschell Gordon Lewis

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E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command of the recipient's attention. We also have complete capability of message testing and an unprecedented ease of transmission. (In fact, e-mail is an easier form of communication than speech, because the e-mail sender can catch and repair errors that readily slip out between the lips.)

种类:

Business & Economics - Sales & Marketing

年:

2002

出版:

1st

出版社:

AMACOM

语言:

english

页:

284