The Adweek Copywriting Handbook: The Ultimate Guide to...

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Business & Economics - Sales & Marketing
The Adweek Copywriting Handbook: The...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

种类:

Business & Economics - Sales & Marketing

年:

2006

出版社:

Wiley

语言:

english

页:

361

文件:

PDF, 12.19 MB