How Risky Is It, Really?
Ropeik, David
Acknowledgments; Introduction; Chapter 1 This is Your Brain on Fear; The Amygdala to the Rescue: Hard-Wired to Fear First and Think Second; The Fear Response Continues; Built-In Fears; Chapter 2 Bounded Rationality: Because Reason Alone Can't Keep You Safe; Mental Shortcuts for Making Decisions; The Framing Effect; Categorization: The Representativeness Effect; Loss Aversion; Anchoring and Adjustment; The Awareness/Ready Recall Effect; Innumeracy; Optimism Bias; Chapter 3 Fear Factors: Why Some Threats Feel Scarier Than Others; Principles behind Risk Perception Factors.
年:
2010
出版社:
McGraw-Hill Professional Publishing
语言:
english
页:
304
ISBN 10:
0071635645
ISBN 13:
9780071635646
文件:
PDF, 2.68 MB
IPFS:
,
english, 2010
因版权方投诉,本书无法下载