Eat your greens: fact-based thinking to improve your brand's health
Snijders, Wiemer
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications. The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.
年:
2018
出版社:
Troubador Publishing Ltd
语言:
english
ISBN 10:
1789012791
ISBN 13:
9781789012798
文件:
EPUB, 8.66 MB
IPFS:
,
english, 2018