Encyclopedia of Political Communication
Dr. Lynda Lee Kaid, Christina Holtz-Bacha
The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.
年:
2007
出版社:
Sage Publications, Inc
语言:
english
页:
985
ISBN 10:
1412917999
ISBN 13:
9781412917995
文件:
PDF, 32.08 MB
IPFS:
,
english, 2007
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